Words have power: make them work harder for you

I'm an experienced content designer and UX writer with a passion for creating user-centred content that delivers on business objectives.

Skills

UX writing

Creating active, on-brand, and coherent microcopy that works for users.

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Content design

Working closely with UX and tech teams to create excellent customer experiences.

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Transformation

Supporting organisations with large-scale digital projects and their content needs.

What I've worked on

Content audits

Auditing and modelling existing websites to support governance and transformation

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Learning design

From massively open online courses to staff training and customer support documents.

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Agile

Working as part of a scrum team to scope, prototype, and finalise content for projects.

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Tools and software

Figma & Sketch

I'm comfortable working directly in wireframes and mockups across all common platforms, ensuring content is an integral part of design.

CMS

I've got extensive experience of enterprise-grade CMS, including Sitecore, AEM, Drupal, Kentico, and Contentful.

Workflow

I can leverage management tools, such as Jira, Asana, Confluence, and Sharepoint, to implement and improve content workflows.

My experience

Lead Content Manager (Transformation)
Three

June 2019—April 2026

I led the team supplying all content into a multi-million pound digital transformation project that reinvented the customer experience. I worked across digital and app copy, customer comms, and agent and customer support.

Founder and Director
UK Content Design Ltd

January 2018—Present

In 2018 I decided to apply my experience in content design, content strategy, and UX writing to client projects through my own company. I seek to apply best practices, including GDS standards, to all clients large and small.

Digital Content Strategist
Urban Element Design Solutions Ltd

February 2016—March 2018

I joined this vibrant digital agency after many years working in higher education in order to build my experience in the commercial sector. I worked with a wide range of businesses, supporting them with website builds, comms and social media strategies, and tone of voice.

Digital and Content Manager
University of Reading

August 2014—January 2016

Acting as product owner for the user-facing website, I was part of an agile team working on a major digital transformation for the University website. Acting as a champion for our users, I made sure all our different audiences could complete their tasks quickly and easily by contributing to journey design and providing user-centred content.

Get in touch to find out how I can help

Enter your details and a brief description of your project and I'll get back to you as soon as I can.